Examples for the Stationary Retail Trade of the Future

Gerrit Heinemann
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Gerrit Heinemann: Hochschule Niederrhein

Chapter 4 in Intelligent Retail, 2023, pp 231-330 from Springer

Abstract: Abstract In particular, the major platforms and online retailers, as well as international D2C brands, are leading the reinvention of brick-and-mortar formats. For each of these formats, Machine Learning lends itself to stationary retail. This will be explored in more depth with the ON4OFF project example. However retailers deal with the results of such future projects, one thing is clear: there has been no shortage of digital retail initiatives since the start of the Corona pandemic. But even before the pandemic, there were numerous digital retail projects, the most important of which are briefly presented. This also shows that brick-and-mortar retail and city centres are a community of fate, which is why the topic of Smart City is also relevant for Intelligent Retail. And what the Smart City means for city centres on the one hand, is the intelligent shopping centre on the greenfield site on the other.

Date: 2023
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DOI: 10.1007/978-3-658-38316-9_4

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