Business Models in B2B eCommerce

Gerrit Heinemann
Additional contact information
Gerrit Heinemann: eWeb Research Center

Chapter 3 in B2B eCommerce, 2023, pp 91-162 from Springer

Abstract: Abstract The possibilities of B2B eCommerce differ significantly depending on the type of business and the business type involved. Already in the product business, the marketing characteristics of industrial and consumer goods differ significantly. For example, manufacturers of consumer goods often also sell to end customers, so that dual online shops – recently also referred to as B2B2C business – make sense here. Here, new purchases and repurchases are relatively balanced, whereas in the supplier business, for example, identical repurchases not infrequently dominate the business, so that new customer acquisition is not as frequent here, but still has considerably more weight than, for example, in the industrial goods business or in systems. Finally, in the project or plant business, identical repurchases hardly ever take place, whereby in case of doubt every new business is accompanied by customer acquisition.

Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-38528-6_3

Ordering information: This item can be ordered from
http://www.springer.com/9783658385286

DOI: 10.1007/978-3-658-38528-6_3

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().