Risks in B2B eCommerce

Gerrit Heinemann
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Gerrit Heinemann: eWeb Research Center

Chapter 5 in B2B eCommerce, 2023, pp 179-192 from Springer

Abstract: Abstract Often the eCommerce industry still sees itself more as a high-tech industry than as part of “industry and commerce”. This is undoubtedly also one of the main risks for start-ups in B2B eCommerce, of which experience shows that only a small proportion will survive in the long term unless the basic commercial principles are also taken into account as part of realistic business planning. Conversely, a major risk for the many B2B multi-channel providers lies in underestimating the online topic and spilling the beans in terms of system technology instead of making do. Irrespective of this, it is important to keep an eye on the legal risks that arise above all in the course of EU harmonization.

Date: 2023
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DOI: 10.1007/978-3-658-38528-6_5

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