Consumer and Behavior

Stefan Hoffmann and Payam Akbar
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Stefan Hoffmann: Christian-Albrechts-Universität zu Kiel
Payam Akbar: Christian-Albrechts-Universität zu Kiel

Chapter 1 in Consumer Behavior, 2023, pp 1-13 from Springer

Abstract: Abstract In this chapter, you will learn what is meant by consumer behavior, why knowledge about consumer behavior is important, how to represent complex consumer behavior in models, and what topics consumer behavior encompasses. You will learn the following models: structural models, process models, and partial models.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-39476-9_1

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DOI: 10.1007/978-3-658-39476-9_1

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