Physical Environment

Stefan Hoffmann and Payam Akbar
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Stefan Hoffmann: Christian-Albrechts-Universität zu Kiel
Payam Akbar: Christian-Albrechts-Universität zu Kiel

Chapter 10 in Consumer Behavior, 2023, pp 145-162 from Springer

Abstract: Abstract In this chapter, you will learn to understand the interaction between consumer behavior and the physical environment, how the physical environment affects consumer behavior, how the design of the purchase channel affects behavior, the influence of product packaging on purchase behavior, and the role of the salesperson and other persons at the point of sale. You will learn the following model: Environmental Psychological Model.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-39476-9_10

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DOI: 10.1007/978-3-658-39476-9_10

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