Media Environment

Stefan Hoffmann and Payam Akbar
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Stefan Hoffmann: Christian-Albrechts-Universität zu Kiel
Payam Akbar: Christian-Albrechts-Universität zu Kiel

Chapter 11 in Consumer Behavior, 2023, pp 163-174 from Springer

Abstract: Abstract In this chapter, you will learn how media mediate information between companies and consumers, what consumers do with media, and what media do with consumers. You will learn the following models and theories: Sender-Receiver Model, Uses and Gratification Theory, Mood Management Theory, and Flow Theory.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-39476-9_11

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DOI: 10.1007/978-3-658-39476-9_11

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