Changing Consumer Behavior

Stefan Hoffmann and Payam Akbar
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Stefan Hoffmann: Christian-Albrechts-Universität zu Kiel
Payam Akbar: Christian-Albrechts-Universität zu Kiel

Chapter 12 in Consumer Behavior, 2023, pp 175-187 from Springer

Abstract: Abstract In this chapter, you will learn which megatrends are changing consumer behavior, why material goods mean less and less to many people, when to consume healthily, which consumers want to protect the environment, why some consumers voluntarily consume less, and why more and more consumers are using sharing services. You will learn the following models: Postmaterialism Hypothesis, Social Cognitive Models, and Norm Activation Theory.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-39476-9_12

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DOI: 10.1007/978-3-658-39476-9_12

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