Emotion

Stefan Hoffmann and Payam Akbar
Additional contact information
Stefan Hoffmann: Christian-Albrechts-Universität zu Kiel
Payam Akbar: Christian-Albrechts-Universität zu Kiel

Chapter 4 in Consumer Behavior, 2023, pp 51-65 from Springer

Abstract: Abstract In this chapter, you will learn how to describe and determine emotions, how emotions influence consumer behavior, and how to measure emotions using verbal and instrument-based methods. You will learn the following concepts and theories: Biological and Cognitive Theories of Emotion, Two-Factor Theory, and Protection Motivation Theory.

Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-39476-9_4

Ordering information: This item can be ordered from
http://www.springer.com/9783658394769

DOI: 10.1007/978-3-658-39476-9_4

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().