Cognition

Stefan Hoffmann and Payam Akbar
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Stefan Hoffmann: Christian-Albrechts-Universität zu Kiel
Payam Akbar: Christian-Albrechts-Universität zu Kiel

Chapter 5 in Consumer Behavior, 2023, pp 67-83 from Springer

Abstract: Abstract In this chapter, you will learn how attention controls information processing, how to control how consumers perceive incoming stimuli, how consumer behavior is learned, and how consumer knowledge is organized and stored. You will learn the following theories and models: AIDA Model, Gestalt Psychology, Conditioning, Multi-Store Model, and Schema Theory.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-39476-9_5

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DOI: 10.1007/978-3-658-39476-9_5

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