Attitude

Stefan Hoffmann and Payam Akbar
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Stefan Hoffmann: Christian-Albrechts-Universität zu Kiel
Payam Akbar: Christian-Albrechts-Universität zu Kiel

Chapter 6 in Consumer Behavior, 2023, pp 85-97 from Springer

Abstract: Abstract In this chapter, you will learn the relationship between attitudes and behavior, how to measure attitudes, how to change attitudes, and what implicit attitudes are and how to measure them. You will learn the following theories and models: Three-Component Model, Theory of Planned Behavior, Fishbein Model, Elaboration-Likelihood Model, and MODE Model.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-39476-9_6

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DOI: 10.1007/978-3-658-39476-9_6

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