Decision

Stefan Hoffmann and Payam Akbar
Additional contact information
Stefan Hoffmann: Christian-Albrechts-Universität zu Kiel
Payam Akbar: Christian-Albrechts-Universität zu Kiel

Chapter 7 in Consumer Behavior, 2023, pp 99-116 from Springer

Abstract: Abstract In this chapter, you will learn how decision situations can be described, how to explain consumer decisions, you will learn about different heuristics, you will learn how context can influence the decision, and what influences consumer decisions. You will learn the following theories and models: Rational Choice Theory, Bounded Rationality, Prospect Theory, Nudging and Framing.

Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-39476-9_7

Ordering information: This item can be ordered from
http://www.springer.com/9783658394769

DOI: 10.1007/978-3-658-39476-9_7

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().