Interindividual Differences

Stefan Hoffmann and Payam Akbar
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Stefan Hoffmann: Christian-Albrechts-Universität zu Kiel
Payam Akbar: Christian-Albrechts-Universität zu Kiel

Chapter 8 in Consumer Behavior, 2023, pp 117-129 from Springer

Abstract: Abstract In this chapter, you will learn what is meant by market segmentation, how consumer behavior changes as people age, and how lifestyles, values, and culture influence consumer behavior. You will learn the following models: AIO approach, lifestyle typologies, Schwartz’s concept of values, and Hofstede’s concept of culture.

Date: 2023
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DOI: 10.1007/978-3-658-39476-9_8

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