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Market-Related Tools of Opportunity Recognition

Andreas Engelen (), Clara von Gagern and Monika Engelen ()
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Andreas Engelen: Heinrich-Heine-Universität Düsseldorf
Monika Engelen: TH Köln

Chapter 3 in Opportunity Recognition, 2023, pp 85-151 from Springer

Abstract: Abstract In this chapter presents five tools for opportunity recognition that relate to the (potential) customer and the market of the company under consideration.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-39811-8_3

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DOI: 10.1007/978-3-658-39811-8_3

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