Evaluation and Selection of Opportunities

Andreas Engelen (), Clara von Gagern and Monika Engelen ()
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Andreas Engelen: Heinrich-Heine-Universität Düsseldorf
Monika Engelen: TH Köln

Chapter 6 in Opportunity Recognition, 2023, pp 237-256 from Springer

Abstract: Abstract After different approaches for the identification of opportunities from within the company, from the immediate market with its customers and from the environment have been presented in Chaps. 2 , 3 , 4 , 6 will now present aids for the evaluation of opportunities and for the selection in the case of several potential opportunities.

Date: 2023
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DOI: 10.1007/978-3-658-39811-8_6

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