Marketingmanagement in Medienunternehmen

Bernd W. Wirtz
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Bernd W. Wirtz: Deutsche Universität für Verwaltungswissenschaften

Chapter 6 in Medien- und Internetmanagement, 2023, pp 139-157 from Springer

Abstract: Zusammenfassung Wenn Sie dieses Kapitel gelesen haben, werden Sie in der Lage sein:

Date: 2023
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DOI: 10.1007/978-3-658-39832-3_6

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