Radio

Klaus Goldhammer (), Mathias Birkel () and Simon Lübke ()
Additional contact information
Klaus Goldhammer: Goldmedia GmbH
Mathias Birkel: Goldmedia
Simon Lübke: Friedrich Schiller University Jena

A chapter in Handbook of Media and Communication Economics, 2024, pp 851-868 from Springer

Abstract: Abstract The chapter outlines the key characteristics of radio markets on three levels and discusses major trends in the radio industry. On the structural level, market shares, reach and distribution forms, and regulation and economic developments on radio markets are discussed. On the company level, the article introduces the financing forms of radio broadcasters – especially the features of advertising marketing – and program strategies as well as value creation processes in radio companies. On the third level, the article focuses on data on radio usage, in particular the importance of new digital stations and web radios for media users, and discusses this in the context of trends on radio markets.

Keywords: Market shares; Reach; Marketing; Radio financing; Forms of distribution; Radio regulation; Radio use; Online audio (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-39909-2_34

Ordering information: This item can be ordered from
http://www.springer.com/9783658399092

DOI: 10.1007/978-3-658-39909-2_34

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().