Social Media

Castulus Kolo ()
Additional contact information
Castulus Kolo: Macromedia University of Applied Sciences

A chapter in Handbook of Media and Communication Economics, 2024, pp 909-935 from Springer

Abstract: Abstract “Social media,” understood as applications based on digital, networked, and in principle generally accessible technologies that are used socially to create, modify, or exchange content of various kinds, have become indispensable in almost every area of life. Due to the characteristic network and viral effects, they have spread spatially and temporally with unprecedented dynamics. Social media have not only enriched the repertoire of media offerings but have also generally expanded the options for social interaction, changed the structures of value creation, and enabled new business models. The operators of these platforms have thus become significant economic and political actors beyond the media industry.

Keywords: Network effects; Viral dynamics; User-generated content; Long tail; Value creation; Business model innovations; Platforms; Media ecosystems (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-39909-2_39

Ordering information: This item can be ordered from
http://www.springer.com/9783658399092

DOI: 10.1007/978-3-658-39909-2_39

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().