Industrial Economics

Ralf Dewenter () and Jürgen Rösch ()
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Ralf Dewenter: Helmut Schmidt University Hamburg
Jürgen Rösch: Bauhaus-Universität Weimar

A chapter in Handbook of Media and Communication Economics, 2024, pp 101-120 from Springer

Abstract: Abstract This chapter introduces the industrial economic foundations of media economics. Due to the relevance and scope of this topic, we will limit ourselves to the presentation of the theory of two-sided platforms and their relation to media markets. After the introduction, we first discuss network effects which are fundamental for two-sided markets and media platforms, before turning to an intuitive model of a two-sided platform. We analyze the model for both monopolistic and duopolistic markets, followed by a comparison of the two market forms in terms of prices, quantities, and welfare. After presenting further aspects of two-sided platforms, the chapter concludes with a summary.

Keywords: Industrial economics of media economics; Platforms; Digital platforms; Direct network effects; Indirect network effects; Two-sided platforms; Two-sided markets; Digital business models (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-39909-2_5

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DOI: 10.1007/978-3-658-39909-2_5

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