Journalism and Advertising: On the Separation of Editorial Content and Commercial Communication

Stefan Weinacht ()
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Stefan Weinacht: Westfälische Hochschule

A chapter in Handbook of Media and Communication Economics, 2024, pp 1245-1286 from Springer

Abstract: Abstract The principle of separation between editorial content and commercial communication protects both the democratic and the commercial function of mass media. This article compiles all available statutory and professional regulations in Germany as an example of the various aspects of the principle of separation, such as the labeling obligation, the prohibition of paid content and tying transactions, as well as the handling of numerous forms of presentation of editorial advertising. Subsequently, the state of research is reported for the individual aspects of the principle of separation, in particular with regard to description and effect. Finally, proposed solutions for current application and desiderata are compiled.

Keywords: Principle of separation; Media law; Journalism; Commercial communication; Marketing; Media ethics (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-39909-2_52

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DOI: 10.1007/978-3-658-39909-2_52

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