Media Competence: Challenges in Dealing with Converging Media Offerings

Ingrid Paus-Hasebrink ()
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Ingrid Paus-Hasebrink: University of Salzburg

A chapter in Handbook of Media and Communication Economics, 2024, pp 1085-1100 from Springer

Abstract: Abstract Technical, social, and medial processes of change toward a commercially co-dominated media culture society require an evidence-based, interdisciplinary discourse on media literacy, starting from the actual ways of use of users. In the course of the increase of convergent media services and offers, the article pleads for the readjustment of media competence toward a competence of use, the aim of which is the strengthening of the participatory participation of users in society.

Keywords: Media culture; Convergence; Cross-media marketing; Consumer culture; Communicative competence; Usage competence (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-39909-2_56

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DOI: 10.1007/978-3-658-39909-2_56

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