AI in the Health Market

Stefan Knupfer () and Stefan Weigert ()
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Stefan Knupfer: AOK PLUS
Stefan Weigert: AOK PLUS

A chapter in Work and AI 2030, 2023, pp 323-331 from Springer

Abstract: Abstract Originally developed to enable broad access to medical care in an equitable manner, health insurance companies in Germany are now attributed a very different role by their insured. Accordingly, health insurance companies redefine their purpose and business model and there is no way around artificial intelligence when attempting to better meet evolving customer needs. Potential lies in applications related to both the internal processes and products and services for customers. A desirable future vision is that health insurance companies are allowed to evaluate the data that has long been converging with them in such a way that they can give their insured even more individual recommendations thereby enabling them to achieve their optimal personal health level. But currently they are still stuck in a rather rigid corset, while globally operating corporations can already deal with health data in a very different way.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-40232-7_36

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DOI: 10.1007/978-3-658-40232-7_36

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