Meta-Targeting and Business Ideas in Online Retailing

Gerrit Heinemann
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Gerrit Heinemann: Hochschule Niederrhein

Chapter 1 in The new online trade, 2023, pp 1-63 from Springer

Abstract: Abstract As internet usage continues to grow in terms of user numbers as well as usage intensities, online retail sales continue to increase rapidly. The Corona crisis is accelerating this development. The digital universe is increasingly characterized by mobile Internet usage, which is also significantly changing customer orientation. This is in any case constantly changing due to new trends, which in turn are fed by new customer expectations. At the same time, the concentration process continues to accelerate, as a result of which the gap between the market leader Amazon and the chasing pack, and above all the traditional companies, is widening. This is why the acceleration of digital maturity and the dismantling of digital barriers are of great importance.

Date: 2023
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DOI: 10.1007/978-3-658-40757-5_1

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