Forms of Online Trade

Gerrit Heinemann
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Gerrit Heinemann: Hochschule Niederrhein

Chapter 3 in The new online trade, 2023, pp 179-260 from Springer

Abstract: Abstract Very few online retailers still occur in a pure form. Only start-ups or new forms of interactive online retail, such as Farfetch, pursue a single business model 100%. Even the big pure players like Amazon or eBay are hybrids. They differ significantly in terms of which product groups they serve and which format they pursue. In the meantime, a large number of different types of business have emerged here, which can be described on the basis of central characteristics and develop in different ways. The market leaders overlap to some extent on a global and national level. Increasingly, new forms of online commerce can be observed, including mobile commerce or app and chat commerce, which continue to grow strongly. In addition, B2B online commerce, i.e. e-commerce by business for business, is becoming the “next big thing”.

Date: 2023
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DOI: 10.1007/978-3-658-40757-5_3

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