Business Systems and Benchmarks in e-Commerce

Gerrit Heinemann
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Gerrit Heinemann: Hochschule Niederrhein

Chapter 4 in The new online trade, 2023, pp 261-401 from Springer

Abstract: Abstract The design of the business system plays a key role in online retailing. It is also the basis for channel excellence, which distinguishes successful online retailers. They are able to set the benchmark with their e-commerce services and use all the possibilities of modern interaction. In total, there are eight key success factors for the existence of web excellence in B2C. A major challenge, however, is increasingly the sustainability of the success factors, as the competition is adapting ever faster.

Date: 2023
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DOI: 10.1007/978-3-658-40757-5_4

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