Social Cognitive Psychology of Corporate Reputation

Michal Chmiel ()
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Michal Chmiel: Royal Holloway, University of London

Chapter 6 in Wirkungsmechanismen im Reputationsmanagement, 2023, pp 67-82 from Springer

Abstract: Abstract Reputation is rarely discussed from a psychological perspective. But social psychology in particular provides interesting insights, since reputation represents e.g. social capital for companies. The goal of this chapter is to discuss the impact of several content-related phenomena on the public’s perception and evaluations of organisations, that is the need for consistency, epistemic motivation, and the impact of content on judgements about company’s reputation. These are addressed after a note about content and before a substantial review of their impact.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-41204-3_6

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DOI: 10.1007/978-3-658-41204-3_6

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