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Alfred-Joachim Hermanni ()
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Alfred-Joachim Hermanni: SRH Fernhochschule—The Distance Learning University

Chapter Chapter 14 in Business Guide for Strategic Management, 2023, pp 91-98 from Springer

Abstract: Abstract It is quite easy to put it in a nutshell what customers basically want: low prices, fast and reliable delivery routes and as large a selection of products or services as possible. I know several consultants who claim that you can breed customers like obedient sheep. But in my opinion, breeding only works with three variants.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-41367-5_14

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DOI: 10.1007/978-3-658-41367-5_14

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