Employer Branding

Alfred-Joachim Hermanni ()
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Alfred-Joachim Hermanni: SRH Fernhochschule—The Distance Learning University

Chapter Chapter 16 in Business Guide for Strategic Management, 2023, pp 109-114 from Springer

Abstract: Abstract The demographic change has not only initiated a rethink in Germany in terms of economy, industry and society. With a decline in the working-age population and an increase in the number of seniors, the conditions for the development of quality of life and prosperity are also changing: “The declining number of people in younger age groups and the simultaneous increase in the number of older people are shifting the demographic framework in a way that has not been seen before.”

Date: 2023
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DOI: 10.1007/978-3-658-41367-5_16

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