Event Marketing

Alfred-Joachim Hermanni ()
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Alfred-Joachim Hermanni: SRH Fernhochschule—The Distance Learning University

Chapter Chapter 17 in Business Guide for Strategic Management, 2023, pp 115-119 from Springer

Abstract: Abstract My clients are active in the event industry, which—with the exception of the Corona transition years—is booming. In 2019, 423 million participants visited around 2.89 million events (congresses, conferences and events) in Germany (compare EWC, GCB, DZT & EITW. (May 2021). Meeting- & Event Barometer Deutschland 2020/2021. Die Deutschland-Studie des Kongress- und Veranstaltungsmarktes. Frankfurt am Main. P. 7.). In 2020, the number of virtual and hybrid events (physical events with virtual extensions) increased significantly.

Date: 2023
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DOI: 10.1007/978-3-658-41367-5_17

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