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Alfred-Joachim Hermanni ()
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Alfred-Joachim Hermanni: SRH Fernhochschule—The Distance Learning University

Chapter Chapter 2 in Business Guide for Strategic Management, 2023, pp 7-12 from Springer

Abstract: Abstract You certainly know the saying that the cherries in the neighbor’s garden are supposed to taste better than one’s own. Such an idea is tempting because you have not tasted the cherries so far and apparently are not able to produce them in an extremely good quality. In order to get to the bottom of the irresistible secret, one finally engages in external cause research.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-41367-5_2

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DOI: 10.1007/978-3-658-41367-5_2

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