Marketing & Advertising

Alfred-Joachim Hermanni (info@ajhermanni.de)
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Alfred-Joachim Hermanni: SRH Fernhochschule—The Distance Learning University

Chapter Chapter 30 in Business Guide for Strategic Management, 2023, pp 209-220 from Springer

Abstract: Abstract Surprisingly, many people ask me about the meaning of “marketing” because they cannot distinguish it from “advertising”. Obviously there is a need for clarification.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-41367-5_30

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DOI: 10.1007/978-3-658-41367-5_30

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