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Alfred-Joachim Hermanni ()
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Alfred-Joachim Hermanni: SRH Fernhochschule—The Distance Learning University

Chapter Chapter 35 in Business Guide for Strategic Management, 2023, pp 245-250 from Springer

Abstract: Abstract In contrast to cost orientation, demand-oriented pricing is primarily oriented towards the relationship between supply and demand. The higher the demand is, the higher the price of the offer can be. A note: If you explain to the buyers of high-priced goods why they are offered at such high prices (for example, because they are rare raw materials or exclusive quality), you can often enforce the prices. The reverse is rather rarely the case that a price decreases as a result of a declining demand.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-41367-5_35

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DOI: 10.1007/978-3-658-41367-5_35

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