Business Plan

Alfred-Joachim Hermanni ()
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Alfred-Joachim Hermanni: SRH Fernhochschule—The Distance Learning University

Chapter Chapter 7 in Business Guide for Strategic Management, 2023, pp 41-47 from Springer

Abstract: Abstract If one didn’t know any better, one could assume that Marc Aurel is philosophizing about the necessity of a business plan in his remarks on ordnungspolitik. The fact is, a business plan has three goals: first, this plan is supposed to convince state funding agencies, private investors, credit institutions, and cooperation partners of the success of a business enterprise. Second, the explanation process helps to close conceptual gaps in the business idea and thus optimize the business concept. And third, the plan serves the entrepreneur as a control and orientation instrument for the course of his economic activity.

Date: 2023
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DOI: 10.1007/978-3-658-41367-5_7

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