Radio

Markus Posset ()

Chapter Chapter 4 in Media Economics in Austria, 2023, pp 83-105 from Springer

Abstract: Abstract In contrast to newspapers and television, the radio market is relatively little affected by digitalisation. At least that's how it seems, even though Spotify and Co. have become an indispensable part of our lives. Because unlike TV, radio consumers do not decide between programmes, but between programmes. This means that once you have become accustomed to a radio station, you will not change it again so quickly. Accordingly, the economics behind radio behave differently. Dive deeper into the world of radio with this chapter and find out what criteria you use to select a station and what this means for the radio economy.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-42195-3_4

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DOI: 10.1007/978-3-658-42195-3_4

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