What Is Social Media?

Stefanie Babka

Chapter 1 in Social Media for Leaders, 2023, pp 1-9 from Springer

Abstract: Abstract This chapter describes social media in a simple and understandable way and avoids complicated technical terminology as far as possible. It shows which mechanisms make up the phenomenon of social media, who uses social media and what challenges the new attitude of society brings with it.

Keywords: Social media mechanisms; Explanation; Social media definition; Rapidity of social media; Social media channels (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-42351-3_1

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DOI: 10.1007/978-3-658-42351-3_1

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