Social Media and Customers

Stefanie Babka

Chapter 10 in Social Media for Leaders, 2023, pp 85-97 from Springer

Abstract: Abstract This chapter describes the new emancipation of customers, which was largely driven by social media or made possible in the first place. Different forms of strategic integration of service into existing social media activities are discussed and the special features of social service and social CRM are presented.

Keywords: Social service; Social CRM; Customer management; Social data; Customer data (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-42351-3_10

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DOI: 10.1007/978-3-658-42351-3_10

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