The Influence of Social Media on Sales

Stefanie Babka

Chapter 16 in Social Media for Leaders, 2023, pp 135-149 from Springer

Abstract: Abstract This chapter shows the different dimensions of social media communication in sales. Social media can positively contribute to the communication between internal and external sales and also serve for acquisition or strengthen the contact to customers, but it can also bring some challenges for the sales department.

Keywords: H2H; Social commerce; E-commerce; Social media sales; B2B; Social selling (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-42351-3_16

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DOI: 10.1007/978-3-658-42351-3_16

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