Social Media Strategy

Stefanie Babka

Chapter 4 in Social Media for Leaders, 2023, pp 29-34 from Springer

Abstract: Abstract This chapter describes different approaches to finding a social media strategy. It helps you to ask yourself and your employees the decisive questions in order to define a suitable strategy and to derive appropriate measures.

Keywords: Strategy; Adaptation; Fast mover; Me-too; Benchmark (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-42351-3_4

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DOI: 10.1007/978-3-658-42351-3_4

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