Social Media and Corporate Affairs

Stefanie Babka

Chapter 8 in Social Media for Leaders, 2023, pp 65-69 from Springer

Abstract: Abstract The chapter Social Media and Corporate Affairs deals with the special connections between social media and corporate or public affairs. For example, the interaction with non-governmental organizations and the influence of social media in politics are discussed and the mechanism of microtargeting is explained.

Keywords: Social affairs; Social media affairs; Microtargeting (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-42351-3_8

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DOI: 10.1007/978-3-658-42351-3_8

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