Development of a “Green Journey” for Your Own Company

Ralf T. Kreutzer ()
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Ralf T. Kreutzer: Hochschule für Wirtschaft und Recht

Chapter Chapter 8 in The Path to Sustainable Corporate Management, 2024, pp 285-305 from Springer

Abstract: Abstract Every company must embark on a “Green Journey” today. This is required not only by increasing legal requirements, but also by an increasing number of stakeholders. Storytelling plays a significant role in conveying this journey. Which stakeholders to involve in the “Green Journey” can be determined using the Stakeholder-Onion-Model. A stage model for the development and expansion of sustainable corporate management identifies relevant areas of action.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-43974-3_8

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DOI: 10.1007/978-3-658-43974-3_8

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