Visualisation in the Talk—Design Slides in a Professional Manner

Barbara Hey ()
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Barbara Hey: Leibniz Centre for European Economic Research (ZEW)

Chapter Chapter 4 in Mastering Scientific Presentations, 2024, pp 55-105 from Springer

Abstract: Abstract Hardly any scientific talk can be a success without visualising the content. This visual support serves two purposes. On the one hand, it makes it easier for the audience to grasp, understand and retain information and, at the same time, it acts as a memory aid and guide for the presenter. The most frequently used medium at scientific events is the slide. Despite the very frequent use of slides, they often fail to achieve the desired effect. Instead of helping people to take in the content of the talk and making the presentation varied, they often achieve the opposite effect: they tire or confuse people. This effect is fuelled by the understandable desire of many scientists to show as much of their own work as possible and the numerous technical options of the current presentation programmes.

Date: 2024
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DOI: 10.1007/978-3-658-44184-5_4

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