Is the glass Half Full or Half Empty? Absolute-Number-Heuristic

Sebastian Oetzel () and Andreas Luppold ()
Additional contact information
Sebastian Oetzel: Hochschule Fulda – University of Applied Sciences

Chapter Chapter 1 in 33 Phenomena of Purchasing Decisions, 2024, pp 1-5 from Springer

Abstract: Abstract This chapter introduces the framing effect. The chapter shows that the evaluation of alternatives can be influenced by a slightly altered description or presentation of the decision situation, discusses the absolute-number heuristic as an explanation, presents scientific studies of price research on the topic of framing, and discusses implications for the presentation of prices in the context of price promotions.

Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-44799-1_1

Ordering information: This item can be ordered from
http://www.springer.com/9783658447991

DOI: 10.1007/978-3-658-44799-1_1

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().