What Influences Our Appreciation of Products? Handmade Effect

Sebastian Oetzel () and Andreas Luppold ()
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Sebastian Oetzel: Hochschule Fulda – University of Applied Sciences

Chapter Chapter 11 in 33 Phenomena of Purchasing Decisions, 2024, pp 55-59 from Springer

Abstract: Abstract This chapter introduces the endowment effect, explains why people value a product they own or have made themselves more highly, presents scientific studies on two similar effects—the IKEA effect and the handmade effect—and discusses implications for marketing.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-44799-1_11

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DOI: 10.1007/978-3-658-44799-1_11

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