When Do We Buy Spontaneously? Impulse Buying

Sebastian Oetzel () and Andreas Luppold ()
Additional contact information
Sebastian Oetzel: Hochschule Fulda – University of Applied Sciences

Chapter Chapter 12 in 33 Phenomena of Purchasing Decisions, 2024, pp 61-64 from Springer

Abstract: Abstract This chapter presents scientific studies on unplanned and impulsive buying behavior at the point of sale, identifies the influencing factors, and discusses the potential of secondary placements for generating unplanned purchases.

Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-44799-1_12

Ordering information: This item can be ordered from
http://www.springer.com/9783658447991

DOI: 10.1007/978-3-658-44799-1_12

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().