How Adapted Do We Buy? Conformity

Sebastian Oetzel () and Andreas Luppold ()
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Sebastian Oetzel: Hochschule Fulda - University of Applied Sciences

Chapter Chapter 13 in 33 Phenomena of Purchasing Decisions, 2024, pp 65-69 from Springer

Abstract: Abstract This chapter introduces conformity, demonstrates that people adapt their behavior to the group in certain situations, presents scientific studies on the influence of decisions in groups, and discusses implications for marketing practice.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-44799-1_13

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DOI: 10.1007/978-3-658-44799-1_13

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