Do We Spend More Money When We are Satisfied? Customer Satisfaction

Sebastian Oetzel () and Andreas Luppold ()
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Sebastian Oetzel: Hochschule Fulda – University of Applied Sciences

Chapter Chapter 16 in 33 Phenomena of Purchasing Decisions, 2024, pp 83-88 from Springer

Abstract: Abstract This chapter presents scientific studies and meta-analyses on customer satisfaction, demonstrates the significant influence of customer satisfaction on firm performance and willingness to pay, summarizes eight principles of spending that make us happier, and discusses implications for pricing policy.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-44799-1_16

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DOI: 10.1007/978-3-658-44799-1_16

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