Do We Get the Lowest Price With a Price Guarantee? Low Price Guarantees

Sebastian Oetzel () and Andreas Luppold ()
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Sebastian Oetzel: Hochschule Fulda – University of Applied Sciences

Chapter Chapter 19 in 33 Phenomena of Purchasing Decisions, 2024, pp 101-105 from Springer

Abstract: Abstract This chapter introduces low price guarantees and shows, using game-theoretical considerations and scientific studies, that low price guarantees can lead to prices that are above those in perfect competition and have an influence on the price perception and price image of retailers.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-44799-1_19

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DOI: 10.1007/978-3-658-44799-1_19

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