How Are We Influenced by Music? Acoustic Stimuli

Sebastian Oetzel () and Andreas Luppold ()
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Sebastian Oetzel: Hochschule Fulda – University of Applied Sciences

Chapter Chapter 2 in 33 Phenomena of Purchasing Decisions, 2024, pp 7-10 from Springer

Abstract: Abstract This chapter presents scientific studies and meta-analyses on the influence of music on purchasing behavior, the haptic perception of products, and the willingness of customers to pay, and discusses the situational fit of music as a success factor of music.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-44799-1_2

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DOI: 10.1007/978-3-658-44799-1_2

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