How Could We Eat Healthier? Nudging

Sebastian Oetzel () and Andreas Luppold ()
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Sebastian Oetzel: Hochschule Fulda – University of Applied Sciences

Chapter Chapter 20 in 33 Phenomena of Purchasing Decisions, 2024, pp 107-110 from Springer

Abstract: Abstract This chapter introduces Nudging, presents scientific studies and meta-analyses on the concept of Nudging, shows which Nudges lead to healthier eating, and discusses how retailers can use Nudging to support the growing need of many customers for healthier eating.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-44799-1_20

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DOI: 10.1007/978-3-658-44799-1_20

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