Would We Buy One and Pay for Two? Numeracy

Sebastian Oetzel () and Andreas Luppold ()
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Sebastian Oetzel: Hochschule Fulda – University of Applied Sciences

Chapter Chapter 21 in 33 Phenomena of Purchasing Decisions, 2024, pp 111-115 from Springer

Abstract: Abstract This chapter introduces increments as a central pricing element of usage-dependent services, presents scientific studies that quantify the influence of increments on the invoice amount, shows that errors are often made when choosing a tariff with different increments, and discusses the construct of Numeracy—the mathematical abilities of a user—as a possible cause of such tariff choice errors.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-44799-1_21

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DOI: 10.1007/978-3-658-44799-1_21

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