How are We Influenced by Scents? Olfactory Stimuli

Sebastian Oetzel () and Andreas Luppold ()
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Sebastian Oetzel: Hochschule Fulda – University of Applied Sciences

Chapter Chapter 22 in 33 Phenomena of Purchasing Decisions, 2024, pp 117-121 from Springer

Abstract: Abstract This chapter presents scientific studies and meta-analyses on the influence of olfactory stimuli on satisfaction, purchasing behavior, and the choice of premium products, and discusses the situational fit of scents as a success factor in scent marketing.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-44799-1_22

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DOI: 10.1007/978-3-658-44799-1_22

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